Your guide
Hi, I'm Martin Petersen.
I started Insurance Advisors Inc. in 2015 with one belief: Medicare should be explained, not sold. I'm an independent, licensed advisor — which means I work for you, not for any single insurance company. My job is to make a confusing decision feel simple, and to make sure you never feel rushed.
Over the years, Coloradans across the state have trusted me to walk them through one of the most important choices of retirement. I'd be honored to help you too.
Licensed Colorado advisor · Independent (multiple carriers) · BBB A+ · Serving CO since 2015 · License #420543
How I work
Independent
I'm not tied to one insurance company. I compare carriers and recommend what fits you — not what pays the most.
Patient
I'll take as much time as you need and answer every question, even the ones you think are silly. They're not.
Local
Based in Peyton, serving Colorado since 2015. Your neighbors have trusted me with this decision for over a decade.
No cost, no pressure
My help is free to you, and there is never an obligation to enroll. You decide, on your time.
Why I do this
My story
I grew up in Colorado, spent years away — including a career as an aircraft mechanic — and moved back in 2012 looking for a second act. After a bit of wandering, I realized I genuinely liked helping people with insurance, got licensed, and started out helping folks under 65 with their health coverage.
Then in 2014 my father hurt his back — and discovered, the hard way, that his Medicare plan left him on the hook for the whole bill. He called me for help, and I had to admit I didn't know much about Medicare yet. So I sat down with my parents and a Medicare agent to sort it out.
The plan they'd chosen months earlier was completely wrong for them. That was the moment.
What I learned floored me: almost no one can navigate this maze alone. I became a fully independent Medicare broker, and helping people get this decision right has been my focus ever since. The first time someone thanked me for it, I knew I'd found my calling.
What Coloradans say about Martin
Verbatim from Google reviews — nothing edited but the length.
★★★★★
"Martin is very personable and gives a high priority to client service. Changing insurance providers was easy, and his explanations made the process stress-free. It is one thing to do your job, it's another to do it with heart. Thank you, Martin."
★★★★★
"At the last minute we found out that our insurance company was dropping their Medicare Supplement plans here in Grand Junction Colorado... Martin is more than an insurance agent—he is an insurance mentor. P.S. He puts out a terrific newsletter with advice and a bit of humor."
★★★★★
"Martin Peterson and Insurance Advisors Inc. were extremely helpful with Medicare Enrollment and selection of a Medicare Advantage Plan tailored to my needs. Mr. Peterson is extremely knowledgeable and helpful. He was willing to spend as much time as needed to ensure that I was and am well informed and prepared for navigating the decisions needed."
Let's map your Medicare together
One free, friendly 20-minute call. No pressure, no cost — just clarity.